Loyalty programs are designed to reward customers for past patronage and to incentivize them to make future purchases. According to BEROE Inc. the global market for loyalty programs is expected to grow by a CAGR of 4%-5% to $201B by 2022. However, the mileage reward programs of the travel and hospitality

Rethinking Loyalty Rewards Programs with Cross-Platform Brand Agnostic Incentives


Rewards programs are a great way to build up customer loyalty. The problem is, many of these ...